Think a Knockoff is Just Like the Original? Think Again.
Nobody ever dreamed of a knockoff, right?
Why It’s Worth It: The Stress Test
Knockoffs can’t stand up to Emeco’s stress test!
Read more about why original design is worth it, via Design Milk.
Why It’s Worth It
Jerry Helling, president of Bernhardt Design, tracked down mid-century master Charles Pollock. Together they spent 16 months creating the CP.1 Lounge Chair from first meeting to launch.
The result? An instant classic.
Be Original Americas at Design Within Reach in Miami
Friday, December 6th: Design Within Reach’s Miami Design District Studio hosted a Be Original Americas talk titled, “Why Should I Care About Original Design?”
Moderated by Caroline Baumann, Director of the Smithsonian Cooper-Hewitt Museum with panelists Paolo Cravedi, Managing Director of Alessi USA; Giulio Cappellini, Art Director (and founder) of Cappellini, Odile Hainaut, founder of WantedDesign and Mark Simmons, Vice President of Marketing, DWR.
Continuing the grassroots efforts of Be Original Americas, this talk garnered an audience of consumers, designers, press and manufacturers from North and South America. With a Q & A lasting almost thirty minutes, Baumann led the group with insightful questions that got real answers.
Some of the gems were moments such as:
Question: Why can’t we show design like fashion on a red carpet?
Answer: ’Cause furniture is heavy!
Q: Why can’t we use celebrities, like those who design furniture?
A: It’s good to say so-and-so actor owns X, Y, Z furniture, but design? Brad Pitt is a very good actor!
Q: I see some furniture which isn’t exactly original, yet you call it that. Why?
A: Some furniture has been modified for safety reasons, as they are used for different reasons than they were originally designed for. Newer materials when used are approved by the designers or the foundations of the designers. All modifications receive approval.
Then at the end, there was a great comment by Mr. Cappellini:
"We are not looking for best sellers. We are looking for long sellers.”
Well said, Mr. Cappellini, well said.
Knockoffs are Scary, Right?
Nothing beats an original.
Enter to Win a Navy Chair from Emeco!
Thank you to all who entered to win a Paimio Armchair 41 from Artek! Congratulations to Brittany M. from Indianapolis, our winner!
For our last contest of the season, we’re taking a look at Emeco’s iconic Navy Chair. Originally designed to fit new Navy submarines with chairs strong enough to withstand torpedo blasts, the 1006 Navy Chair has become a staple of design. Using 77 steps to create a seamless look from recycled aluminum, the chair has an estimated life cycle of 150 years. Read more about the Navy Chair at Design Milk.
The contest is open to all U.S. residents until December 1st at 11:59pm EST. Best of luck - Enter to win here!